Philips BHS738/00 Hair Straightener

Philips BHS738/00 KeraShine Titanium Wide Plate Hair Straightener with SilkProtect Technology

The Philips BHS738/00 is a professional-grade hair straightener built for thick, long, and dense hair. Combining KeraShine Titanium plates with SilkProtect Technology, it heats up in just 60 seconds and delivers salon-quality straight, frizz-free hair with visible shine — all from the comfort of home.

Philips BHS738 Price in Bangladesh

Key Features

KeraShine Titanium Plates

The plates are infused with a combination of keratin and titanium, enabling fast heat transfer and ultra-smooth gliding through the hair. The keratin coating seals the cuticle with every pass, leaving hair visibly shinier and silkier after each styling session.

SilkProtect Technology

SilkProtect Technology continuously optimizes the styling temperature to reduce unnecessary heat exposure. This means less damage per session without compromising on results — ideal for anyone who styles their hair regularly.

Extra-Wide Professional Plates

The wide-format plates are designed specifically for thick and long hair, covering more surface area in a single pass. This significantly cuts down styling time compared to standard-width straighteners — a practical advantage for busy mornings.

Ionic Care

The built-in ion generator releases negative ions that neutralize static, smooth down the hair cuticle, and actively fight frizz. In Bangladesh's humid climate, this makes a noticeable difference in how long a style holds through the day.

60-Second Heat-Up

Ready to use in just 60 seconds from a cold start, so there is no waiting around before you can begin styling.

Two Temperature Settings

Choose between 190°C for finer or more delicate hair and 210°C for thick, coarse, or stubborn hair. The two-step control keeps things simple while still giving you meaningful flexibility.

1.8m Swivel Cord

The 1.8-metre heat-safe cord features swivel technology that rotates 360° during use, preventing tangles and making it easy to manoeuvre the straightener from any angle.

Key-Lock and Universal Voltage

The plates lock together securely for compact, safe storage. Universal voltage support (110–240V) means the straightener works in any country, making it a solid travel companion.Who Is the Philips BHS738 Best For?

The BHS738 is the right choice for anyone with thick, long, or naturally dense hair who finds standard straighteners slow or ineffective. The ionic function makes it especially useful in Bangladesh's humid conditions, where frizz and static are persistent problems. For those who straighten daily or frequently, SilkProtect Technology provides meaningful protection against long-term heat damage.

Tips for Best Results

Always start with completely dry hair. Divide hair into small, even sections and work from root to tip in one smooth, steady motion. Use the 190°C setting for thin or normal hair and 210°C for thick or resistant hair. Follow up with a light hair serum or finishing spray to lock in shine and extend the hold of your style.